Curating a collection.

Every bridal store has a certain aesthetic. Clean and modern. Boho chic. Whimsical or ethereal. The vibe is determined by not only the design of the space, but by the collection each store chooses to showcase.

Flutter began as a boutique catering to brides looking for something unique and wearable for their bridesmaids, with a few low-key bridal pieces. Over the years, our bridal collection has increased exponentially; leading to today, where we are proud to exclusively carry bridal lines hand selected by Flutter. But how do we choose the designers we bring into the store?

As we look ahead to bridal market, we have a few priorities when it comes to selecting our designers:

Comfort is huge- we want our brides to be able to wear their dresses all day without feeling weighed down or uncomfortable. The beading on our pieces is soft and flat, so it won't irritate your skin.

Quality- our designers hand craft their pieces with the highest quality textiles. The fabrics are soft and silky, structured and well made, with hand bead work; many are made right here in the United States.

Exclusivity- we pride ourselves on carrying collections that you will not find anywhere else in the Midwest. This guarantees that your dress will be unique and one of a kind. It also allows us to build lasting relationships with our designers. We have close, personal friendships with each of them, and we are in constant communication, maintaining the integrity of their collections to the highest level.

Affordability- we want you to have a couture gown that doesn't break the bank. Weddings are expensive! Our designers do their best to create unbelievably beautiful pieces, many handmade in their ateliers, while keeping them within an affordable price range.

In general, the Flutter bride is looking for a gorgeous, one of a kind, comfortable gown, and that is what our designers create! We do our best to have a little bit of everything, however our gowns all have a similar aesthetic. You won't find a corset lace-up back, a huge ball gown with a massive crinoline, or a skin tight mermaid style dress. Those are beautiful, but just not our bride- or something our specific designers offer.

What you will find is a stunning collection of hand-picked gowns- A-lines, fit and flares, sheaths. Beaded, crepe, chiffon, organza, tulle, lace- we've got it all. And we look forward to having you in to see for yourself!


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